Selling Advice

The Art of Staging: Unlocking the Power of Presentation in Home Sales

When it comes to selling your home, first impressions matter more than you might think. In a competitive real estate market, it’s crucial to make your property stand out and appeal to potential buyers. One powerful way to achieve this is through home staging. Last year I took a three day intensive staging certification class. One of my biggest take aways from that class was that some things really should be left to the professionals. Architectural Digest Magazine has highlighted the importance of staging. “According to the National Association of Realtors (NAR), 20% of 2022 homebuyers increased their offer on a home by 1% to 5% because the home was staged. Home staging benefits buyers and sellers, as it helps buyers visualize living in a well-set-up home and allows sellers to make more money from a faster sale.”

Setting the Stage for Success

Home staging is the art of decorating and arranging a home to maximize its appeal to potential buyers. It goes beyond just cleaning and decluttering; it involves arranging furniture, decor, and even making minor repairs to make your property look its best. This practice aims to help buyers visualize themselves living in the space, which can lead to quicker sales and higher sale prices.

Why Does Home Staging Matter?

  1. Boosts Visual Appeal: Staged homes look more inviting and attractive to buyers. A well-staged home allows potential buyers to see the property’s full potential and envision themselves living there. This emotional connection can greatly impact their decision to make an offer.
  2. Maximizes Space: Professional stagers have an eye for optimizing space, making even smaller rooms appear larger and more functional. This can be a game-changer, especially in homes with limited square footage.
  3. Highlights Key Features: Staging can help accentuate the best features of your home, whether it’s a stunning fireplace, a spacious kitchen, or a beautiful backyard. By drawing attention to these highlights, you’re more likely to attract buyers looking for those specific features.
  4. Appeals to a Wider Audience: Staging can neutralize the décor and design choices that may not appeal to all potential buyers. By creating a neutral, versatile environment, you open your home up to a broader range of tastes.
  5. Statistics from ASHS: According to the American Society of Home Stagers, professionally staged homes spend an average of 73% less time on the market. Additionally, 81% of buyers find it easier to visualize a property as their future home when it’s staged. These statistics underscore the tangible benefits of home staging.
  6. Higher Perceived Value: A well-staged home often commands a higher perceived value. It can justify a higher asking price and even lead to multiple offers, increasing the likelihood of a bidding war.
  7. Sets a Competitive Edge: In a competitive real estate market, staging helps your property stand out. When potential buyers are comparing numerous listings, a professionally staged home can leave a lasting impression and sway their decision in your favor.

The Proof is in the Pictures

I recently had the pleasure to work with Jackie Sun of Staging by Jackie and her amazing team, Malia and Sam. She was kind enough to take before and after pictures for me to share. The really interesting thing about this home is that I really loved the way the current owners had it decorated. It felt cozy yet spacious at the same time. Check out the before and after photos and let me know what you think.

The Staging Process

Home staging can be a DIY project, but many homeowners and agents opt to hire professional stagers. These experts bring an objective eye and a wealth of experience to the process. They can advise on which improvements will yield the highest return on investment and ensure that the staging process aligns with current design trends.

Staging typically includes:

  • Decluttering and depersonalizing.
  • Rearranging furniture or bringing in new pieces.
  • Adding art, accessories, and decor.
  • Ensuring proper lighting and cleanliness.
  • Minor repairs and touch-ups.

The statistics provided by the American Society of Home Stagers clearly demonstrate the impact of staging on the real estate market. By investing in staging, you’re not just enhancing your home’s appearance, but also increasing its marketability, reducing time on the market, and potentially bringing a higher selling price. Home staging is a valuable tool for sellers in a competitive market, and it’s a testament to the power of presentation when it comes to real estate transactions. So, if you’re looking to sell your home, please consider speaking with your Agent about staging it to ensure you leave a memorable impression on potential buyers.

Want to Know More?

If you would like to discuss the benefits of staging when listing your home, please reach out to me to set up a time to connect.

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Cherie Tsukamoto

November 9, 2023

Great blog!

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