We’re excited to announce the official launch of The CHOI Group with Hawai‘i Life! We’ll ring in a New Year and an exciting new era in Hawai‘i Life’s evolution on January 1, 2018.
A local company, Hawai‘i Life has emerged as the third largest brokerage in the state. This new addition to our family brings foreign investment and Asian language expertise to an expanded statewide and global network of clients. It also introduces our leading-edge marketing capabilities to a new audience and expands our team of highly experienced real estate professionals on O‘ahu.
According to Matt Beall, Hawai‘i Life CEO and principal broker, “The CHOI Group with Hawai‘i Life pairs the outstanding O‘ahu real estate expertise of CHOI International with the unrivaled statewide network, affiliations, global brand recognition, and digital platforms of Hawai‘i Life.”
The Perfect Pairing: Honolulu Luxury Meets The Statewide Leader in Luxury Listings and Luxury Sales
O‘ahu residents and foreign investors are undoubtedly familiar with CHOI’s team of real estate professionals. The company has been the luxury market leader in Honolulu for the past 30 years. What began as a boutique brokerage in 1981, founded by Alabama native Patricia Choi, the firm has since evolved into the O‘ahu market’s leading luxury real estate firm. Her team honed their luxury marketing and sales expertise in posh O‘ahu neighborhoods like Kahala, Diamond Head, and Lanikai, building a global network of buyers and sellers.
Patricia Choi consistently ranks among the top selling agents in Hawai‘i. She moved to Hawai‘i in 1975, where she began working as an estate, tax, and real estate paralegal for a prominent Honolulu law firm. As an agent and broker for three decades, Patricia brings her extensive experience and book of clients to the partnership. Her boutique brokerage has focused on the luxury market, leading more than 20 of Honolulu’s top-producing agents and brokers to success.
Patricia will serve as a Director of Hawai‘i Life’s exclusive Hawai‘i Life One (HL1) division. “It’s a great marriage of our two unique and valuable areas of expertise. We believe they are the perfect complement to meet the evolving needs of O‘ahu’s real estate market. We have high expectations for the CHOI Group with Hawai‘i Life going forward,” she noted.
Both Patricia Choi and Mark Storfer count themselves among just 7,500 commercial real estate professionals across North America to have earned the esteemed Certified Commercial Investment Member (CCIM) designation, a hallmark of their extensive commercial real estate expertise. The CHOI Group is well qualified to serve the needs of high net worth clients, trusts, corporations, financial institutions, and other legal entities – both domestic and international.
A Simple, Smart, 3.0 Approach to Real Estate
Hawai‘i Life gained statewide brand recognition in a market traditionally dominated by national brands. Founders Matt Beall and Winston Welborn set out with a distinctive approach that has proved a winning one. They were highly attuned to the impact of quality design in real estate marketing, as well as the reach that brand recognition and digital platforms could provide. In 2008, they created a cutting-edge, innovative brokerage that put digital marketing and design ahead of more traditional real estate selling tools.
This website, with its deep bench of relevant content and of course, listings, sees as many as 9,000 daily visitors. It generates more than 3 million views per year, engaging a global audience. Our online traffic is driven in part by the popular television program on HGTV. Hawai‘i Life features our brokers, agents, and clients. It airs across the United States and Canada and is, of course, available to anyone with an internet connection and aspirations of buying property in Hawai‘i.
With design at the forefront of our digital and print marketing, and with an active social media presence and a content-rich website, we’ve led the way in Hawai‘i with this creative, engaging, and content-driven approach to real estate. The CHOI Group will benefit from this 3.0 approach that will help them access new buyers and sellers, in addition to lending extraordinary exposure to their listings.
International Expertise and Global Affiliations
The CHOI Group with Hawai‘i Life’s team of highly skilled professionals are considered Honolulu’s leading experts in cultivating relationships with buyers in Asian markets. They possess the requisite cultural awareness and language capabilities to cater to foreign investors in Japan, China, Korea and beyond. Languages fluently spoken in the group’s Kahala office include Japanese, Mandarin, Cantonese, Vietnamese, Korean, and French.
These foreign language skills and market expertise will be amplified by Hawai‘i Life’s exclusive, statewide affiliations with CHRISTIE’S International Real Estate and Luxury Portfolio International. Christie’s connects high net worth individuals from around the world through Christie’s global network, which is comprised of 138 affiliate brokerages in 46 countries. An offshoot of Christie’s auction house, which was founded in London in 1766, Christie’s International Real Estate is considered the global authority in marketing exclusive, luxury properties. A powerhouse in global luxury sales, their affiliates worldwide were responsible for a combined annual sales volume of approximately $115 billion in 2016.
Luxury Portfolio International is the luxury face of Leading Real Estate Companies of the World®, the largest global network of premier, locally branded companies much like Hawai‘i Life. It is dominated by many of the world’s most powerful independent luxury brokerages, with 200 + affiliates in 60 countries that collectively sold approximately $368 billion last year. This affiliation provides The CHOI Group and HL1 clients with extensive exposure around the world, and particularly in Asia. With the language capabilities and dedicated Asian market experts at The CHOI Group, this affiliation will help to build relationships with foreign investors and entities looking to purchase property in Hawai‘i.
An O‘ahu real estate tradition – supercharged for today
The CHOI Group at Hawai‘i Life is the perfect pairing of traditional and modern approaches to real estate sales. It’s also a powerful union of experience, expertise, networks, and capabilities. With the deep roots and relationship in Honolulu that The CHOI Group has built over three decades and Hawai‘i Life’s creative, modern approach to property marketing and sales, this alliance promises to be a very exciting addition to the Hawai‘i real estate marketplace.
Matt Gabriel, CHOI International’s Chief Operating Officer, will be the Broker-in-Charge for the company’s Kahala offices. The CHOI team is excited to gain access to Hawai‘i Life’s leading-edge approach to technology and superior online presence, as well as to our highly impactful marketing, digital platforms, advertising and promotional campaigns. Hawai‘i Life’s fresh approach and luxury affiliations will give enormous exposure and reach to The CHOI Group’s O‘ahu listings and clientele.
We look forward to bringing you The CHOI Group with Hawai‘i Life – an O‘ahu real estate tradition – supercharged for today. Watch this space in 2018 for more information about The CHOI Group with Hawai‘i Life. We have wonderful new beginnings planned for the New Year and beyond!