The West Maui land market rebounded significantly in 2024, driven by local demand, strategic relocation, and economic opportunity. While the broader real estate market has faced volatility, West Maui land transactions have surged, reflecting renewed interest in purchasing and developing agricultural land. Key areas such as Puunoa, Launiupoko, Olowalu, and Ukumehame have become highly sought-after locations for both residential and agricultural development.
2024 West Maui Land Sales: A Market Rebound
Land sales in 2024 saw a 91.7% increase in the number of transactions, with 46 properties sold compared to just 24 in 2023. This sharp rise in activity signals growing buyer confidence and a shift towards long-term investment in West Maui’s agricultural and residential parcels.
However, the median sale price declined 7% year-over-year to $900,001, reflecting a mix of both premium and lower-priced land transactions as buyers capitalized on opportunities across different price points.
West Maui Land Sales Trends (2015–2025)
| Year | Median Sold Price | MSP Growth % | Avg Sold Price | ASP Growth % | Days on Market (DOM) | # Sold | Sales Volume ($) | Growth % |
|---|---|---|---|---|---|---|---|---|
| 2025 | $699,000 | -22.3% | $2,179,143 | +73.3% | 97 | 7 | $15.25M | +58.2% |
| 2024 | $900,001 | -7.0% | $1,257,598 | -11.6% | 124 | 46 | $57.85M | +69.5% |
| 2023 | $967,500 | -11.2% | $1,421,854 | -4.5% | 183 | 24 | $34.12M | -58.3% |
| 2022 | $1,090,000 | +28.2% | $1,488,873 | +42.9% | 173 | 55 | $81.88M | -44.7% |
| 2021 | $850,000 | +7.9% | $1,041,958 | -0.8% | 214 | 142 | $147.96M | +487.0% |
| 2020 | $787,500 | +5.0% | $1,050,316 | +6.0% | 186 | 24 | $25.21M | +10.6% |
| 2019 | $750,000 | -7.7% | $990,609 | +1.1% | 256 | 23 | $22.78M | +5.7% |
| 2018 | $812,375 | -1.5% | $979,829 | +18.1% | 526 | 22 | $21.56M | -21.2% |
| 2017 | $825,000 | -2.9% | $829,477 | -5.0% | 293 | 33 | $27.37M | -36.0% |
| 2016 | $850,000 | +32.3% | $873,147 | +7.0% | 294 | 49 | $42.78M | +74.8% |
| 2015 | $642,500 | -6.9% | $815,858 | -22.7% | 498 | 30 | $24.48M | -50.7% |
Key Takeaways from 2024’s Land Market
1. A Surge in Local Demand
- Land sales nearly doubled (+91.7%) in 2024, reflecting a renewed interest in owning and developing properties.
- The increase in agricultural land transactions suggests that more buyers are looking at self-sufficiency, spatial property boundaries and long-term investment opportunities.
2. Shift Toward Premium Land Sales
- The average sale price dropped 11.6% in 2024, but the average land sale price in 2025 skyrocketed by 73.3%.
- This indicates that higher-value land parcels are commanding strong prices, while more modest land transactions are still available.
3. Days on Market (DOM) Decreasing
- Properties sold faster in 2025 (97 DOM) compared to 2024 (124 DOM), a sign of high demand and quicker closings.
- This is a major improvement from the 183-day average in 2023, when the market was slowing.
Why Is Interest in West Maui Land Growing?
1. Strategic Location & Convenience
- Areas like Puunoa, Launiupoko, Olowalu, and Ukumehame offer more accessible locations closer to Kahului.
- These locations provide a balance of privacy, open space, and convenience for both living and emergency evacuation, a growing concern for island residents.
2. Agricultural & Economic Opportunity
- Many buyers are purchasing land for sustainable farming, private estates, and eco-tourism projects.
- Launiupoko and Olowalu have seen increased demand for organic farms, ranch properties, and solar-powered estates.
3. Long-Term Investment Potential
- With limited available land in West Maui, prices are expected to appreciate over time.
- Buyers purchasing land now can benefit from future growth and development opportunities.
Spotlight on West Maui’s Top Land, Luxury & Opportunity
1. Puunoa
- Exclusive, luxury estate properties with panoramic ocean views.
- A top choice for private & discerning individuals looking for spacious agricultural land near Lahaina.
2. Launiupoko
- Known for custom estates, lush tropical orchards, and scenic ocean views.
- One of the fastest-growing luxury land markets due to strong local and mainland buyer interest.
3. Olowalu
- A coastal farming and ranching community with stunning views and direct ocean access.
- Increasing demand for agro-tourism properties and sustainable development.
4. Ukumehame
- More affordable agricultural lots with larger acreages.
- Conveniently located near the main highway, offering easy access to Kahului.
What’s Next for West Maui’s Land Market?
- Growing Demand for Buildable Land – Buyers are looking for custom home sites, farming potential, and off-grid opportunities.
- Limited Inventory Will Keep Prices Competitive – As more buyers recognize the value of West Maui land, prices could continue to rise.
- Investment in Sustainable Development – With demand for eco-conscious living increasing, West Maui’s agricultural areas present long-term value.
What Land is Currently Available for Sale in West Maui?
Get Your West Maui Land While You Can!
West Maui’s land market is experiencing a surge in demand, and unlike the residential & condo markets, inventory is tightening fast. As more buyers recognize the long-term value and lifestyle benefits of owning land in this breathtaking region, premium lots are disappearing quickly. If you’ve ever dreamed of building your perfect home or investing in a piece of paradise, now is the time to act.
Spotlight Listing: 13 Mele Komo Pl #B, Lahaina, HI 96761
One of the most exceptional land opportunities available today is located at 13 Mele Komo Pl #B, Lahaina.
Property Highlights:
Size: 2.29 acres – a generous lot providing ample space for a 1,500 farming, or investment property.
Price: $1,100,000 – a competitive value for a prime agricultural-residential parcel in a gated West Maui subdivision.
Views: Sweeping ocean, mountain, and sunset views make this an unparalleled location for luxury living.
Location: Nestled in Puunoa Estates just overlooking Lahaina Town, one of West Maui’s most desirable communities, offering privacy, tranquility, and convenience.
Why this lot is a standout investment:
Close to Lahaina but away from congestion – enjoy quick access to town while benefiting from a more peaceful environment.
Growing demand in Launiupoko/Puunoa/Olowalu and Ukumehame – limited inventory means land values are likely to appreciate.
Ideal for self-sufficiency – Private water & the potential for solar energy, and sustainable living.
This lot is a rare find, and with West Maui’s land market heating up, it won’t be available for long.
Final Thoughts: A Prime Opportunity for Land Buyers
The West Maui land market is experiencing a major resurgence, with a 91.7% increase in sales volume in 2024 and fast-moving transactions in 2025. As demand for agricultural and residential land surges, key areas like Puunoa, Launiupoko, Olowalu, and Ukumehame are becoming prime locations for buyers looking to invest, build, and create sustainable properties.
For those considering land ownership, acting now could be a smart move before inventory tightens and prices climb further.
Want to Know More?
If you are in the market for buying or selling West Maui real estate or have any questions about the area or the market in general, please feel free to contact me. I welcome the opportunity to give you information on my previous sales performance and marketing strategies. Or if you’re curious about what your property is worth in today’s market, it would be my pleasure to provide you with property information and a value assessments.
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