Pictured home: 15-1887 30th Ave. (PUAKALO) Keaau, HI 96749
Remember when reality and do-it-yourself TV shows were all the rage. For over 20 years (until 2021) an entire TV channel existed to preach self-help 24/7. Networks still seem to race to find a new angle to attract those interested in taking on projects in their spare time. Obviously, there are no programs about fixing your own teeth or self-help brain surgery. Likewise, there are no programs about buying or selling your own home. I suppose there are those who insist on pulling their own teeth and there will forever be those who believe they don’t need a REALTOR®.
The fact is, 90% of all homes are still sold through an agent. Most sales made without an agent are sold to friends or family. Few sell to “walk-in” buyers. It makes perfect sense. Even without addressing the technical aspects of a transaction, REALTORS® have a huge advantage when selling a home.
The Home Seller
Sellers have but a single commodity. Buyers shop by comparison. Even when they like what they see, they still want to look around. Sellers historically overprice their home but eventually accept lower than market value (even considering commissions). Sellers generally have no real basis for pricing.
In representing several on-line sites where sellers anonymously ask for price opinions, I find that even under the best of circumstances, I am only able to give a broad opinion of value until I actually visit the property. Pricing requires a direct comparison. Sellers price mainly on the basis of wishful thinking.
The Home Buyer
Buyers make offers based on comparison, market data, and the recommendations of a seasoned agent. REALTORS® with an established relationship can assist buyers in evaluating whether or not a property is a correct fit. Buyers aren’t normally forthcoming with a Seller, either in their opinion of the property – or their true ability to buy. Lookers waste time. A less than professional yard sign gives a buyer the impression they are dealing with an amateur; they negotiate accordingly.
Get Professional Help
REALTORS® can best expose properties to the largest pool of potential buyers. Conservatively, a REALTOR’S® ability to expose property probably exceeds a seller’s 1,000:1. Sellers are limited to the local paper and perhaps a buried website; certainly not where today’s buyers shop.
So, while everybody loves their good ol’ Uncle and his self-imposed toothless smile, I prefer to stick with my regular dentist. The “reality” is some things are undisputedly best left in the hand of a true professional!