Pricing Your Property to Sell

We talk a lot about pricing property in our profession. Our experience and statistical data both confirm that for us to get you the highest price for your property, we need to help you price your property correctly. Pricing your property right is critical because when your home first comes on the market,  your price is the magnet — the magnet that will attract Buyers who are already in the market. You don’t just want buyers when you list your property. You want the right buyers – buyers who are already educated about the market. Buyers who are ready, willing, and able to perform.

Price Property Correctly from the Onset

Pricing your property correctly from the onset is so critical because when you first come on the market, you are appealing to buyers who have seen enough to know enough.

Enough to know good value when they see it. Enough to sharpen their pencils and to make a strong, competitive offer.

Case in point: 3621 Keaolele Place (MLS# 202125008) listed at $795,000, just hit the market. It’s priced well. Very well. The Sellers understand how the market works and priced their home correctly. They understand that in a hot Seller’s market, it is almost impossible to underprice a property. So, they priced it in a reasonable price range to attract buyers.

Prepare Property for Sale

Our clients took our advice about pricing, but they also took our advice about preparing their property for sale. They decluttered, made a few minor repairs, and they painted. It’s great when clients actually listen to advice! Of course, we made sure to hire a professional photographer. It’s amazing how effective drone shots and 3-D photography are in the marketing of a home.

The jury is still out on where we will land on an ultimate sales price, but after some smart marketing (Smarketing) through Hawaii Life, we had over 60 groups view this property in one day. Whew! Why did so many pre-approved buyers show up? Because the property was prepped, promoted, and priced correctly. Period.

If you want to sell your home at the highest and best price and terms, let us show you how. With the right market strategy, professional expertise, and smart marketing, you can realize the highest price for your property in the shortest amount of time.

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