Selling Advice

It’s All About the Energy – Finding the Right Listing Agent

Finding the right real estate agent can make a real difference when it comes to buying or selling real estate on the Big Island of Hawaii. Today, I want to share my insights on how listing agents can help homeowners sell faster and for more money, tips for finding the right listing agent, and why hiring an agent is of utmost importance in this paradise we call home.

The Importance of Listing Agents

When it comes to selling your home, many homeowners might wonder whether they really need a listing agent. After all, there’s an abundance of information available online, and you can try the DIY approach, right? Well, while the internet is a valuable resource, there are numerous advantages to enlisting the help of a seasoned listing agent.

older couple sits at table across from woman holding clipboard

1. Pricing Expertise

One of the most critical aspects of selling a home is pricing it correctly. Listing agents have their fingers on the pulse of the local real estate market and can provide invaluable insights into what price is fair and competitive for your property. Pricing too high can scare away potential buyers, while pricing too low could mean leaving money on the table.

As a Hawaii Realtor, I understand the nuances of our unique island market. I’ve seen firsthand how the right pricing strategy can attract motivated buyers, resulting in quicker sales and higher returns for homeowners.

2. Market Knowledge

A listing agent’s knowledge of the local market extends beyond pricing. They can provide valuable information about market trends, neighborhoods, and the current competition. This information will allow you to make informed decisions about when to list your home and how to position it for success.

On the Big Island of Hawaii, market conditions can vary greatly from one area to another. Having a knowledgeable agent by your side can be the key to navigating these nuances successfully.

3. Marketing Mastery

Marketing your property effectively is crucial to attracting potential buyers. Listing agents have access to a range of marketing tools and strategies that can help showcase your home’s best features. This may include professional photography, virtual tours, online listings, social media posts, email campaigns, online advertising, and traditional marketing methods.

In a place as picturesque as the Big Island, showcasing the beauty of your property and the surrounding area is paramount. I’ve always believed that good energy shines through in your property’s marketing, and it’s something I’m deeply passionate about. My dedicated marketing team helps me develop creative marketing strategies and produce appealing visual and written content.

4. Negotiation Skills

Negotiating the best deal for your property requires finesse and experience. Listing agents are skilled negotiators who can advocate on your behalf, ensuring you get the best possible terms and price for your home. They can also help navigate the often complex and emotional process of real estate negotiations.

Selling your home can be a rollercoaster of emotions, and having a professional handle negotiations can alleviate a lot of stress.

5. Network of Professionals

Listing agents typically have extensive networks of real estate professionals, including other agents, inspectors, appraisers, and contractors. These connections can be invaluable when it comes to resolving issues that may arise during the selling process, ensuring a smoother and more successful transaction.

two men shaking hands from across a desk

Finding the Right Listing Agent

Now that we’ve established the importance of listing agents, how do you find the right one for your needs? Here are some tips to help you make this crucial decision:

1. Local Expertise

Look for a listing agent who specializes in the area where your property is located. They should deeply understand the local market, including recent sales, neighborhood dynamics, and pricing trends. This expertise will help ensure your property is competitively priced and effectively marketed.

2. Experience Matters

Experience is a valuable asset in the real estate industry. Consider working with an agent with a proven track record of successfully selling homes like yours. They should be able to provide references and examples of their past work to demonstrate their expertise. In addition, inquire about other real estate-related experience that can be valuable in selling your home. For example, understanding how homes must be designed and built, recognizing good quality workmanship, and knowing what to invest in to maximize your sale all contribute to a successful home selling outcome.

3. Communication Skills

Effective communication is key when selling your home. Your listing agent should be a good listener who takes the time to understand your goals and concerns. They should also be responsive and keep you informed throughout the selling process.

4. Marketing Strategy

Ask potential listing agents about their marketing strategies. How do they plan to showcase your property? What online and offline channels will they use to reach potential buyers? A comprehensive marketing plan can make a significant difference in the success of your sale.

5. Trust Your Gut

Ultimately, trust your instincts when choosing a listing agent. Building a positive working relationship is essential, so choose someone you feel comfortable with and who shares your vision for selling your home.

Here is a list of sample questions to ask your potential listing realtor:

  • Is Real Estate your full-time job?
  • Are you a member of the National Association of Realtors?
  • How many years have you been doing real estate?
  • How many sales have you had, and what is your list-to-sale ratio?
  • How are you going to market my home to sell?
  • Do you have a dedicated and legally trained real estate expert look at your contracts before we sign them?
  • Do you have a full-time, professional, in-house Transaction Coordinator to assist you?
  • Do you have flexible listing commission options?
  • How many specific Buyers do you have for my home already?
  • What happens if I’m not happy with how things are going?
  • What sets you apart from other agents?

Real estate sign indicating sold house

Why Hiring an Agent Is Important

If you’re still on the fence about whether to hire a listing agent, consider these compelling reasons why their expertise can make a world of difference:

1. Time and Convenience

Selling a home can be a time-consuming process. Listing agents handle all the details, from marketing and showings to negotiations and paperwork, allowing you to focus on your daily life without disruption.

2. Maximizing Profits

Listing agents are skilled in pricing your home strategically and negotiating for the best possible price. Their expertise can often result in a higher sale price that more than covers their commission.

3. Avoiding Legal Pitfalls

Real estate transactions involve a multitude of legal documents and regulations. A listing agent can help ensure that all paperwork is completed accurately and in compliance with local laws, reducing the risk of costly legal issues down the road.

4. Emotional Support

Selling a home can be an emotional journey. Listing agents provide valuable emotional support, helping you navigate the ups and downs of the process with professionalism and empathy.

5. Access to Resources

Listing agents have access to a wide range of resources, including marketing tools, industry connections, and market data. These resources can significantly enhance the chances of a successful sale.

In conclusion, finding the right listing agent on the Big Island of Hawaii can make all the difference when it comes to selling your home. Their expertise, local knowledge, and marketing skills can help you sell faster and for more money while providing a smoother and less stressful experience. As a Hawaii Realtor, I can’t emphasize enough how good energy can truly drive a successful real estate transaction. So, when you’re ready to make your move in paradise, remember the value of a dedicated and knowledgeable listing agent by your side.

For me, good energy is what drives me, and on that note, I want to close this blog with a recent testimonial from one of my clients:

“Why do clients return to Jan for their real estate needs?

Well, as a client who has bought and sold with Jan SIX times, I’ll tell you. From our first transaction, I knew Jan had our back. Our house closed a day later than planned. Being new to the area, we were virtually homeless with our two dogs for an overnight. Jan immediately stepped up to find us a solution to get us through the night without additional expense.

If I could sum up my relationship with Jan in one sentence, it would be, “We started with a realtor and have continued with a friend.” Over the past 20+ years, I have watched Jan handle countless clients. I am in awe of how gracefully and with so much integrity she navigates these transactions, continually looking for a win-win solution. Buying and selling a home can be an emotional business, and likely, there will be compromises and unforeseen twists and turns. Jan’s gentle demeanor and her “ALL IN” attitude give peace of mind that someone is advocating for you.

Her decades of experience and thorough knowledge of the Big Island is an added bonus. Because of her authenticity and approachability, she has a wide base of friends and is treasured throughout the community. If you are new to the island, she can help you live like a local in no time by sharing her favorite spots and local knowledge. She doesn’t just hand over the keys; she helps establish connections as you build your life on this beautiful island. This is a priceless gift in accelerating your learning curve in Hawaii.”


Ta Da!



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Len Gambla

October 27, 2023

Hi Jan,

Thanks for all your help in 2014 buying our property in Papaikou. Everything is great and we hope you are well.

Mahalo! Len

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