Our Giving Focus

HawaiiLifeCharitable Fund › Our Giving Focus

Each year, Hawai‘i Life agents and brokers collectively choose a giving focus for the Hawai‘i Love grant program. The HLCF Board of Directors makes grants available to eligible 501(c)(3) nonprofit organizations across the state whose programs align with both our mission and our giving focus for that calendar year.

Our 2024 Giving Focus is Mālama ‘Āina a me Ke Kai — Stewardship of our lands and oceans, including their flora and fauna, wildlife, and endangered species.

The Hawai‘i Life Charitable Fund’s 2024 Giving Focus, Mālama ‘Āina a me Ke Kai which translates to “Caring for the Land and the Sea”, is dedicated to the stewardship of our lands and oceans, emphasizing the protection and preservation of the diverse flora and fauna, wildlife, and endangered species. This initiative seeks to foster a deep connection with and responsibility for the natural beauty and biodiversity of Hawai‘i, ensuring its resilience and vitality for future generations.

In 2023, the HLCF focus will be on – Caring for our Keiki, elevating Hawaii’s children and at-risk youth with improved early development, education, and health care for their brighter futures.

In 2022, the HLCF will focus its fundraising efforts on Hawaiiana – Perpetuating the culture, traditions and history of our first ancestors who settled these Hawaiian Islands.

In 2021, our giving focus has been Sustainable Living – Building resiliency with innovative technologies, education, and alternative products to reduce one‘s negative impact on our Earth’s resources.

In 2020, our giving was focused on Ocean Awareness. In early March 2020, the HLCF Board of Directors selected four grant recipients. These included Reef Guardians Hawai‘i, Waterkeepers Hawaiian Islands, Hawai‘i Marine Animal Response, and the Lahaina Yacht Club Foundation. O‘ahu nonprofit AccesSurf was chosen to receive the Mealoha Kraus People’s Choice Award. You can learn more about the 2021 Hawai‘i Love grant recipients here and here.

In 2019, our giving focus was Shelter for Families in Need. The following charitable nonprofits received grants from the HLCF: Family Life Center, RYSE Residential Youth Services & Empowerment, Housing and Land Enterprise of Maui, dba Nā Hale 0 MauiHOPE Services Hawai‘i and Family Promise of Hawai‘i.

In 2018, our giving focus was Caring for our Keiki. Grant recipients included the Friends of the Children Justice Center of East Hawai‘i,  Anaina Hou Community ParkGrow SomeGood, and Surfrider Spirit Sessions.

In 2017, we focused on helping to provide A Hale for All. Grant recipients included Hawai‘i HomeOwnership Center, Hawaiian Community AssetsALEA BridgeKahumana, and Nā Hale 0 Maui.

*photo by planOmatic


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