Puamana has always been one of Maui’s most unique oceanfront enclaves — a gated, low-density community with a mix of oceanfront and garden residences. Covering 30+ acres of oceanfront land on the very south end of Lahaina Town.
For the first 40 years, Puamana attracted strong demand, especially from buyers seeking the rare combination of spatial atmosphere, close to town convenience,
Surf out front ideals, close knit community values mixed with resort amenities and pet-friendly coolness. The debated vacation-rental zoning allowance, buyer motive, income speculation and change in neighborhood dynamic is really only something that came to the forefront over the past 15 years.
YEAR
Avg List Price
Avg Sale Price
% of List Price
% Yr Gr
Pr/Liv Sq ft
Avg – DOM
# Sold
2025
$2,299,000
$2,100,000
91%
75%
$1,367
114
1
2024
$1,495,000
$1,200,000
80%
-47%
$1,093
207
1
2023
$2,346,998
$2,250,000
96%
-20%
$1,741
68
5
2022
$2,870,250
$2,819,313
98%
40%
$2,148
75
15
2021
$2,054,000
$2,012,842
98%
24%
$1,482
142
19
2020
$1,692,733
$1,622,292
96%
69%
$1,220
188
12
Historical Sales Performance (2020–2025)
The sales data paints a dramatic picture of highs and lows of recent times.
2021–2022: Puamana thrived, with 19 sales in 2021 averaging ~$1,482/sf and 15 sales in 2022 averaging ~$2,148/sf. Days on market shortened, and units sold close to 98% of list.
2023: Sales volume dropped to 5 closings, but pricing held firm at ~$1,741/sf with a mix of garden and oceanfront trades (ranging from $1.1M for a small garden unit to $4.8M for an oceanfront 3-bedroom). On August 8, 2023 the Lahaina Wildfires changed everything
2024: Only 1 sale closed, a 2-bedroom mountain-view unit at $1.2M (~$1,093/sf), signaling both a slowdown and downward price pressure.
2025 YTD: Just 1 closing so far — a 3-bedroom ocean-view unit at $2.1M (~$1,367/sf), marking continued thin liquidity combined with a motivated seller.
Puamana went from being one of Lahaina’s most active oceanfront communities to one where sales are rare.
What is for sale currently at Puamana?
At the time of writing, there are only two active listings in Puamana:
These listings represent two very different value propositions: a smaller garden-view residence testing $2,122/sf, and a larger ocean-oriented home seeking $2,317/sf. Both are priced above the 2023–2025 averages, a sign that sellers are aiming high despite the market slowdown.
The Rise of Withdrawn and Canceled Listings
Perhaps the most notable new trend in Puamana is the wave of canceled listings. Since the August 2023 Lahaina wildfires, at least 10 Puamana listings have been canceled or withdrawn — something that was extremely rare historically.
These included both garden and oceanfront homes, priced between $829,000 and $3.99M, with several listings sitting on the market for over 150–200 days before being pulled. The cancellations reflect:
Buyer hesitation in an uncertain environment.
Challenges around insurance and financing.
Seller unwillingness to cut prices in a slower market.
This is a sharp departure from Puamana’s pre-wildfire market, when listings almost always found buyers.
The Wildfire Impact: 90+ Units Destroyed, No Rebuild Approval or Certainty
The August 2023 Lahaina wildfires destroyed over 90 units in Puamana, and nearly two years later, there is no approval to rebuild.
Buyers & Sellers face questions about future assessments, governance, and how the HOA will handle long-term planning & rebuilding.
The uncertainty has created a disconnect between the scarcity value of existing homes and the risk factor of an incomplete community.
Vacation Rental Status in Question
Adding to the complexity, Puamana’s status as a permitted vacation rental community remains uncertain. For decades, Puamana’s ability to legally operate short-term rentals was one of its strongest draws, setting it apart from many other West Maui neighborhoods. Without clarity on whether that status will remain intact, buyers are cautious, and investment-driven demand is muted.
What This Means for Buyers and Sellers
For Buyers: Today’s Puamana market offers rare opportunities to buy into a premier Lahaina community, but it requires navigating layers of uncertainty — from rebuilding approvals to insurance and vacation rental rules. Patience and due diligence are essential.
For Sellers: The surge in canceled listings is a warning sign. To stand out, sellers must either price competitively or offer creative terms (like owner financing) to maintain value while the broader market recalibrates.
What’s Next for Puamana?
While we have no crystal ball for the future, I do know that Puamana remains one of Lahaina’s and all of Hawaii’s most iconic communities, but the reality of the market has shifted dramatically since the wildfires.
With sales slowing, listings withdrawing, and unresolved questions about rebuilding and rental rights, Puamana now stands at a crossroads. For both buyers, sellers and the entire Puamana community locally and worldwide – it is back to the days of loving this area and stretch of coastline for its natural beauty, laid back attitude and proximity to neighbors that become friends while sharing uncrowded beaches and waves.
A place so special that as long as you have groceries in the fridge, why would you leave the neighborhood?
I speak in the first person regarding Puamana as I have lived in Lahaina Town Maui, Hawaii within a stone’s throw of Puamana for 24 years and spent 8 years as a long-term renter living in 4 different units at Puamana.
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