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Maui

Why Would an Agent Move to Hawaii Life?

I am an old dog in the Hawaii Real Estate business, licensed in 1979. My career started with a monthly MLS book, a typewriter with carbon paper, a one page contract, rotary dial phones, and dimes for pay phones. It was very much a people and property business. Interestingly enough, it still is. It is just that how we communicate the information between the people and property has changed.

My son and business partner, Jeremy Stice, came to me last fall all excited as he always is about new technology; he drives me crazy with his latest i-phone apps, Facebook, and Twitter gadgets. He kept telling me, “Dad, you have to look at this new company.” He would not give up. After he received three buyer leads in a row for actual real buyers from the company, in what certainly qualified as lean times for buyers in the Hawaii market, I started to wake up.

He sat me down and said, “give me 5 minutes.” I did. He said, “Google ‘Hawaii real estate.’ “I did. Up popped a company I had never seen before at #1. Then he said, “Google ‘Maui real estate.’ “I did. Up popped the same company on page 1. I said, “These guys don’t even have an office on Maui. How can they do this?”

As State President for the Hawaii Association of Realtors, I get the opportunity to go to all of the National Association meetings, attend the latest and greatest technology meetings and to attend all of the California Association of Realtors statewide meetings as well. I learn a lot. One thing of which I have become acutely aware is: “He who ranks high on the search engines eats more steak.” I like steak.

Jeremy really put me in a tough position. I was ready to start my term as president for HAR in January. I am a part owner of the wonderful company I was working at with a nice office overlooking the harbor and I really enjoyed working with the other owners and agents. I did not want to move. He was going to make a move. Yet Jeremy has given me a new life in real estate. Without being able to work with him, share his energy, and go on the hunt together, I would have just retired to my farm.

A decision had to be made quickly. Jeremy and I called up Matt Beall, the Principal Broker for Hawaii Life, and asked if we could meet with the Hawaii Life crew on Kauai. We flew over and met Matt, Justin Britt, and Winston Welborn, the owners and creators of Hawaii Life. We quickly learned why this new model for real estate works so well.

Hawaii Life is really a marketing company that got into general brokerage. Winston Welborn and Justin Britt run a company called Wasabi Design Elements. For years, as the real estate industry was quickly moving towards the internet, they advised their clients (various franchisees of Coldwell Banker, Remax, and other local brokerages) to take a proactive approach to marketing online. Nobody listened. So, they started www.hawaiilife.com as a referral brokerage to prove their point, and give the consumers what they wanted.

Matt had been hiring Wasabi to do his advertising and Search Engine Optimization (SEO) work. Wasabi’s work led to listings and sales that Matt would have otherwise struggled to achieve. In his brilliant style, Matt made Winston and Justin a proposal – to build and own a traditional real estate company, and abandon the referral model. He would never have to worry about marketing again; that was their job. He could list, sell, and recruit and forget about being the best; he had partnered with the best.

That was two years ago. By January 2011, Hawaii Life will be 100 agents strong.

I jumped the fence in February 2010 to be the Broker-in-Charge for Hawaii Life on Maui. I feel like I have started the real estate business all over from scratch. Now, every day, agents from all around Maui are calling me and want to know more about the company. It is really fun! Maui’s crew is 15 agents strong and growing weekly. The leadership skills I have learned over the past 10 years as president of the Realtors Association of Maui and now as President of the Hawaii Association of Realtors have taught me one thing: be the best, join the best, hire the best!

Beth Holiday, our company trainer and Education Chair for the Hawaii Association of Realtors has taught me how to find my strengths, acknowledge what I don’t do well, and to find partners and build teams of people who complement each other, all doing what they like and using their strong points, and not worrying about what they don’t like to do.

Leaders build teams. Hawaii Life is the future of real estate in Hawaii.

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David Buck

September 26, 2010

Tracy,
You’ve hit on a lot of the great points/reasons I chose to join Hawaii Life! The “buzz” is spreading… We’ve grown from just myself to 10 agents & Oahu in the past year & I look forward to continued growth in 2011.
Aloha,
David

David Buck

September 26, 2010

Tracy,
You’ve hit on a lot of the great points/reasons I chose to join Hawaii Life! The “buzz” is spreading… We’ve grown from just myself to 10 agents & Oahu in the past year & I look forward to continued growth in 2011.
Aloha,
David

Carmen Brodeur

September 27, 2010

Good luck at the new company. It sounds very exciting. Real estate companies that are technology driven will definitely rule by the end of the decade. The old ways of running a brokerage are dying.

Carmen Brodeur

September 27, 2010

Good luck at the new company. It sounds very exciting. Real estate companies that are technology driven will definitely rule by the end of the decade. The old ways of running a brokerage are dying.

Alex Cortez, RS

September 27, 2010

We are very excited to be part of an industry-leading, forward-thinking brokerage, which apart from all the tech bells and whistles also boasts phenomenal leadership. Mahalo for all the support, Tracy.

Alex Cortez, RS

September 27, 2010

We are very excited to be part of an industry-leading, forward-thinking brokerage, which apart from all the tech bells and whistles also boasts phenomenal leadership. Mahalo for all the support, Tracy.

Anthony Sayles

September 27, 2010

Very well put Tracy. Its a pleasure being in business with you as our broker. ALOHA

Anthony Sayles

September 27, 2010

Very well put Tracy. Its a pleasure being in business with you as our broker. ALOHA

Tracy Stice

September 27, 2010

Dad,

Nothing pleases me more than to be able to continue our business relationship while having the backing of unequivocally the top real estate firm in Hawaii. We have unparalleled web presence, cutting edge technology to increase our efficiency which in turn allows us more “face time” with our clients, and the leadership at every level of the company is awesome.

From the very minute I met bet the big 3 (Matt, Justin, and Winston) I knew that I wanted to help them with continuing their dream of providing real estate marketing and service Aloha style here on Maui. Not only are the Big 3 the best at what they do, they make me feel important and they listen and implement the input of their agents. I am proud to throw on my HawaiiLife.com t-shirt and share my passion for a great company and a wonderul group of people.

We have top-notch brokers on every island who do a great job of motivating us, providing us with help in any aspect of the business, and exemplify the true spirit of Aloha in their ever day life.

Imua Hawaii Life !

Tracy Stice

September 27, 2010

Dad,

Nothing pleases me more than to be able to continue our business relationship while having the backing of unequivocally the top real estate firm in Hawaii. We have unparalleled web presence, cutting edge technology to increase our efficiency which in turn allows us more “face time” with our clients, and the leadership at every level of the company is awesome.

From the very minute I met bet the big 3 (Matt, Justin, and Winston) I knew that I wanted to help them with continuing their dream of providing real estate marketing and service Aloha style here on Maui. Not only are the Big 3 the best at what they do, they make me feel important and they listen and implement the input of their agents. I am proud to throw on my HawaiiLife.com t-shirt and share my passion for a great company and a wonderul group of people.

We have top-notch brokers on every island who do a great job of motivating us, providing us with help in any aspect of the business, and exemplify the true spirit of Aloha in their ever day life.

Imua Hawaii Life !

Beth Thoma Robinson R(S)

September 27, 2010

People often ask me how I feel working for a group of people younger than I am. I tell them I can either work for people who know exactly how things were being done 20 years ago, or work for people who will teach me how things will be done 20 years from now. I’m very happy to be with a company that challenges me every day!

Beth Thoma Robinson R(S)

September 27, 2010

People often ask me how I feel working for a group of people younger than I am. I tell them I can either work for people who know exactly how things were being done 20 years ago, or work for people who will teach me how things will be done 20 years from now. I’m very happy to be with a company that challenges me every day!

Sage Spalding

September 28, 2010

Tracy, that was an inspiring post. I am honored to part of the Hawaii Life team and am looking forward to working with you heading into the 20-teens… Mahalo for the inspiration!

Sage Spalding

September 28, 2010

Tracy, that was an inspiring post. I am honored to part of the Hawaii Life team and am looking forward to working with you heading into the 20-teens… Mahalo for the inspiration!

Katie Minkus, R(BIC)

September 28, 2010

Aloha Tracy – I love what you said on the BIC call this morning about being excited about managing again!! I hear from agents newly hired on the BI about how excited they are about selling real estate again!! It’s fun to be part of such an incredibly talented, forward thinking and challenging team of individuals, on all levels. I love it and I wake up every morning super grateful to be living this amazing Hawaii Life!!

Katie Minkus, R(BIC)

September 28, 2010

Aloha Tracy – I love what you said on the BIC call this morning about being excited about managing again!! I hear from agents newly hired on the BI about how excited they are about selling real estate again!! It’s fun to be part of such an incredibly talented, forward thinking and challenging team of individuals, on all levels. I love it and I wake up every morning super grateful to be living this amazing Hawaii Life!!

Justin - Head Web Head

September 29, 2010

@Tracy: The minute I met with you and Jeremy, I knew I wanted you on the team. HawaiiLife.com is a family, and you and Jeremy represent family to da max! Of course, the experience and leadership aren’t bad either 😉

Justin - Head Web Head

September 29, 2010

@Tracy: The minute I met with you and Jeremy, I knew I wanted you on the team. HawaiiLife.com is a family, and you and Jeremy represent family to da max! Of course, the experience and leadership aren’t bad either 😉

Tracy Stice

September 29, 2010

Dear all Hawaii Life Family and Carmen for your support. Beth nailed it in her comments about how things will be 20 years from now. I find it hard to sleep at night sometimes worrying about how I am going to make my next real estate dollar, but I am surrounded by hope, hard work, ethics, and a huge amount of brains and motivation. Synergy is our key word; work our strengths and compliment our weaknesses with others who have those strengths.
Aloha to all my Hawaii Life family.

Tracy Stice

September 29, 2010

Dear all Hawaii Life Family and Carmen for your support. Beth nailed it in her comments about how things will be 20 years from now. I find it hard to sleep at night sometimes worrying about how I am going to make my next real estate dollar, but I am surrounded by hope, hard work, ethics, and a huge amount of brains and motivation. Synergy is our key word; work our strengths and compliment our weaknesses with others who have those strengths.
Aloha to all my Hawaii Life family.

kathyawai

September 29, 2010

Aloha Tracy! For the last 10 years, I have been a Realtor on the Big Island and then one day I woke up and was not excited about being a Realtor anymore. It felt old and predictable but then I discovered Hawaii Life, joined the team and I feel like I have had a blood transfusion; what a fun and forward thinking way of practicing real estate. I have been given the key to an opportunity that is based on success and surrounded by smart and successful people. It is so much fun and at my age….well, it’s a challenge that I am definately into because “time doesn’t wait for you to find what you’re looking for. I love it! Thanks Hawaii Life for a breath of fresh air.

kathyawai

September 29, 2010

Aloha Tracy! For the last 10 years, I have been a Realtor on the Big Island and then one day I woke up and was not excited about being a Realtor anymore. It felt old and predictable but then I discovered Hawaii Life, joined the team and I feel like I have had a blood transfusion; what a fun and forward thinking way of practicing real estate. I have been given the key to an opportunity that is based on success and surrounded by smart and successful people. It is so much fun and at my age….well, it’s a challenge that I am definately into because “time doesn’t wait for you to find what you’re looking for. I love it! Thanks Hawaii Life for a breath of fresh air.

Diane Chavez

October 1, 2010

Tracy,
Hey I like steak too…nice article about the transition to Hawaii Life Real Estate Services, LLC.

Diane Chavez

October 1, 2010

Tracy,
Hey I like steak too…nice article about the transition to Hawaii Life Real Estate Services, LLC.

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[…] This means Hawaii Life continues expanding our leadership to yet another Realtor Association in the state. Welcome to Hawaii Life, Wailana! […]

Hilo Means New Horizons for Hawaii Life « Hawaii Real Estate Market

February 28, 2011

[…] This means Hawaii Life continues expanding our leadership to yet another Realtor Association in the state. Welcome to Hawaii Life, Wailana! […]

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