“Health and Wellness” Real Estate Now A $134 Billion Industry

In the real estate industry, it is often the financial aspect that is considered the most important factor, yet what is generally overlooked, and indeed, an equally important factor, is the investment in a happier, healthier lifestyle.

Dave Futch is no stranger to the real estate industry, being an agent on Maui for over 26+ years. This experience has given him extensive wisdom and insight into the industry, teaching him many valuable lessons.

“Being a real estate agent is not just about buying or selling houses, knowing your inventory, or even maintaining an elevated level of skill in the art of negotiation,” says Dave.

“I’ve learned that much of the business is being able to support people through their often, extreme emotional state, as they go through a very major transition in their life. This is why my primary focus is on my clients dreams, needs and happiness as the most important factor, and I am not in any rush to open or close a transaction.”

Whilst Dave’s 26+ years of real estate experience has afforded him this valuable wisdom and been the main key to his own success on the island of Maui, it seems that “happiness” is not only his own personal value as an equally important factor in the real estate transaction, yet is now also a rapidly growing real estate industry market trend in the drive towards more happier, healthier living and our overall sustainability as a society.


According to the Global Wellness Institute, “Real estate that incorporates intentional wellness elements into its design, materials and building – and amenities and programming – is growing fast as more people want to bring more health into the places where they spend the majority of their time.”

In a much-cited 2018 study conducted by the Institute, “wellness real estate” is now a $134 billion industry, growing at a rate of 6.4 percent globally a year and expected to top $197 billion by 2022.

For comparison, this $134 billion market is now about 1.5% of the total annual global construction market and about half the size of the global green building industry. There are now more than 740 wellness real estate and community developments built or in development across 34 countries – a number that grows weekly.

Another aspect of the rise of “wellness real estate,” is growing public awareness of climate change and a deepening understanding of air pollution and its impact on our health.

In a study by “Build it Green,” home builders told researchers that “two-thirds of their customers say they’re willing to pay higher prices for homes with significant green features, such as energy-efficient appliances, heavy-duty insulation, water conservation, and healthy indoor air quality.”

Since our homes are typically our most important personal investment, isn’t it only logical that they should also be an investment in our overall happiness, health, and sustainability?

Want a Happier, Healthier, More Sustainable Lifestyle?

To learn more about how Dave Futch can help you move towards a happier, healthier, and more sustainable lifestyle, get in touch by calling 808-280-9600, visiting or via e-mail


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Martie Law

February 27, 2020

Excellent article Dave! Thanks for your insight.

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