The Merrie Monarch Festival, held annually in Hilo, Hawai’i, is a vibrant cultural event that honors the art of hula and the rich tapestry of Hawai’i’s culture. The festival pays tribute to King David Kalakaua, affectionately known as the Merrie Monarch for his deep love of music, dance, and merriment.
Spanning an entire week, the festival showcases an array of competitions and exhibitions, including breathtaking hula performances, displays of traditional crafts, and soul-stirring music concerts. The crowning glory of the festival is the esteemed hula competition, which gathers the most talented hula dancers from around the world.
Since its inception in 1963, the Merrie Monarch Festival has become a cherished cultural event in Hawaiʻi. It serves as a beautiful celebration of Hawai’i’s heritage and culture, uniting people from all walks of life to revel in the beauty and richness of Hawaiʻi’s traditions.
At Hawaiʻi Life, we take immense pride in supporting the festival and its noble mission to preserve and promote Hawaiʻi’s unique culture. As a company deeply rooted in Hawaiʻi, we recognize the significance of this beloved event and remain committed to backing initiatives like this, which keep Hawaiʻi’s treasured traditions alive. The festival provides a vital platform for showcasing and celebrating the beauty and richness of Hawaiʻi’s culture, and Hawaiʻi Life is truly honored to be a part of it.
The Hawaiʻi Life Create Team was given the responsibility to design a campaign that resonated with the Festival’s spirit and encapsulated the core values of Hawaiʻi Life, a wholly locally-owned and managed business in Hawaiʻi. This was expressed through our “Hawai’i Real Estate Lives Here” campaign.
We invite you to share your Hawaiʻi Life pride during this year’s Merrie Monarch Festival. Hawai’i Life will be airing TV spots during more than 20 event programs on Hawaii News Now, as well as digitally on Hawaii News Now’s Merrie Monarch landing pages. Join us in celebrating the captivating spirit of Hawaiʻi and its remarkable cultural heritage.
Merrie Monarch runs from April 9th – 15th. To watch the contest live, local station KFVE will stream the event here.
See the schedule for the main events below, and the full schedule of Hawaiʻi Life’s TV spots at the bottom of this page.
Miss Aloha Hula Competition: Thursday April 13, 6 p.m. Hawaiʻi Standard Time
Hula Kahiko Competition: Friday April 14, 6 p.m. Hawaiʻi Standard Time
Hula ʻAuana Competition: Saturday April 15, 6 p.m. Hawaiʻi Standard Time
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See Hawaiʻi Life during these Hawaiʻi News Now programs:
ProgramsK5 Local Culture Specials
Best of MMF 2022 Encore
Hula is Life 2020 Specials
Hula is Life 2021 Specials
Hula is Life 2022 Specials
Hula is Life Special 2023 Marathon
HI Now Culture Special Encore 1
MAH Premiere
Kahikom Premiere
‘Auana Premiere
MAH Encore
Kahiko Encore
Auana Encore
Livestream Auana Premiere
Hawaii News Now: Sunrise 7A
Hawaii News Now: 8A Sunrise
Hawaii News Now: 6PM
Hawaii News Now @ 630pm
Hawaii News Now @ 9pm
Hawaii News Now @ 11pm
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