Greg Burns Joins Hawai‘i Life

Maui is a place of energy. It’s a place of movement, color, and contrast, with deep roots and bold expression. And if you’ve spent any real time here, you know—Maui doesn’t just sit still. It brings energy to everything. Greg Burns reflects the same unique energy in both his life and his work.

Greg’s been part of the island’s rhythm for over two decades—raising a family here, starting most mornings in the ocean, and helping people navigate Maui real estate with focus, urgency, and cool confidence.

This year, that rhythm brought him to Hawai‘i Life.

An Educator’s Approach

One of the things that truly sets Greg apart is his commitment to continual learning. He keeps a sharp eye on trends in other markets—how deals are structured, which technologies are reshaping the industry, and what marketing strategies are working—then brings those insights back home to Hawai‘i.

Greg thrives on finding creative solutions and applying strategies that go beyond the traditional playbook. He’s willing to challenge assumptions and explore new approaches if it means delivering better results for his clients.

That mindset is reflected in how he works. He breaks things down clearly, offers context when it’s needed, and equips his clients with a strong understanding of how the local market functions. In Hawai‘i, where the learning curve can be steep, that kind of steady, informed guidance makes all the difference.

Greg’s philosophy is simple: make his client the most informed person in the room when it matters most.

Expertise That Adds Value

Greg’s background in high-end residential construction, combined with deep connections in both the real estate industry and proptech, continues to shape how he works today. That foundation gives him a unique edge—bringing insight to everything from design and pricing strategy to the tools and technology that drive successful outcomes.

From advising on pre-listing improvements to streamlining a deal with smart tech, or helping buyers visualize what’s possible, Greg is bringing serious value to the table.

“Greg’s mindset, his way of working, and his approach to the business align closely with ours,” said Hawai‘i Life CEO Matt Beall. “He’s sharp, low-ego, and all about the work—which makes him Hawai‘i Life at heart.”

On-Island and All In

Greg embodies the Maui lifestyle and shares it in a way that feels natural. He’s up early and in the water. He bikes, hikes, and spends time with his family in the places that make this island what it is.

That connection is clearly reflected in his work.Whether he’s introducing someone to a favorite breakfast spot or talking through the nuances of the community, Greg brings a lived-in sense of place—and helps others find their way into it.

He’s also a longtime supporter of UVSC, a nonprofit helping cancer survivors and their families enjoy their lives here in Hawai’i. It’s not something he leads with. It’s just part of how he moves through the world.

One of the things we love about Greg: he doesn’t show off. He shows up.

We’re glad he’s here.