A Publishing and People Platform
Back in 2004, there was no unified online Hawaii MLS, so we made one. But this is 2017 and search is ubiquitous; there are 1000 search engines and way too many tools. So, we set out to create a platform that is more than just another catalog. We have an opportunity to express Hawaii Life’s personality, people and local knowledge. Our website is for sharing the wonder (and challenges) of living in Hawaii. HawaiiLife.com is an expression of the special flavor that makes Hawai‘i Life, Hawai‘i Life.
Open and Simple
Hawaii is naturally interesting and visual, so we let that beauty come forward. The design is intentionally simple and open. Big type and imagery. Lots of space. Less noise so you can focus on the content. We also eliminated a lot of stuff.
No More Value Score!
The previous version of HawaiiLife.com used various data parameters to calculate a “value score” that was intended to give the user an assessment of the value. It didn’t always work and created some friction among our sellers and agents. We’re going to let people assess their own value. How long has a property been on the market? How valuable is it for you to be close to the beach, in a resort, or on large acreage? Value is subjective. Work with your agent to determine what value means to you.
Big Images (Because We Gotta Have More Cowbell)
Unfortunately, most MLS providers still output images at 600 X 400 pixels in their data feed. You don’t have to know what those pixels mean other than they are tiny, degraded images by today’s standards. The new HawaiiLife.com augments MLS data with significantly larger, wide-screen images at 1600 X 900 pixels. We also use high-res images in our blog and many other areas of the site.
Hawaii Life People. Here to Represent, Create and Support.
Hawai‘i Life is such a great team. Each day, around Hawaii, some very talented people show up to work and represent The new site is built to acknowledge and express the agents, creatives, support staff, administration and leadership that have entrusted their careers with our 100% locally owned and created company.
A Phone Number. Customer Experience Staff.
Believe it or not, you could not find a phone number on the previous HawaiiLife.com. That’s was a shame because we have an excellent customer experience staff that can help with all kinds of requests. Local knowledge. Connecting with the right agent. What’s the weather like? We believe that these kind of questions and needs are best answered by a real person.
Change is Good. Evolution is Good.
We are just getting started. These are just a few of the things we’ve built into our new web platform. Hawai‘i Life is young and nimble. It’s fun to see things progress over the coming months, and years. Some stuff will be great, other things may flop. But that’s the whole point. The joy is in the creative and exploration that comes with a dynamic project like HawaiiLife. com. We’re gonna keep listening, testing, trying things out and coming up with new ideas.