Selling Advice

Can You Underprice Your Property?

Are you concerned about under-pricing your property? Are you worried that you’ll leave money on the table by pricing too low? Do you think you need to price higher than market value to leave room for negotiating? These are common concerns shared by Sellers, but believe it or not, it is almost impossible to underprice your property.

Aggressive and Creative Marketing

Case in point. I recently listed two homes in East Honolulu. Even during COVID, we were able to market my client’s homes aggressively. How? Through technology and social media! Hawaii Life is the #1 most trafficked Hawaii real estate search engine. In fact, our listings are viewed 420% more than non-Hawaii Life listings as a result of a boost in our search algorithm. More boost means more Buyers!

Professional Photography and Virtual Tours

By marketing on our website, on social media, via blogs, and through e-marketing and a variety of creative strategies, we generated multiple offers on both properties. Strong offers. Professional photos, including 3-D Matterport tours, also went a long way to helping sell the properties. Buyers were able to view the properties long before setting foot inside. In once case, an offer was crafted prior to an actual physical appointment. The point is that when a property is marketed properly and priced competitively, the market responds favorably. Very favorably.

Maximize Results

Time and time again, I have seen this borne out in results. Sellers who listen and price right from the start, generally maximize their potential to receive the highest and best price. So, the answer to the question, “Can you Underprice Your Property?” is a resounding, “No.” Well, at least it is a “no” when you work with Hawaii Life. 🙂

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