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The 7 Biggest Regrets Homeowners in Honolulu Have After Listing Their Home for Sale

Selling a home in Honolulu can be both exciting and emotional — but it’s also full of decisions that can make or break your success. Many homeowners rush into listing before they’re fully prepared, only to realize later that a few small missteps cost them time, money, or peace of mind.

Here are the 7 biggest regrets homeowners in Honolulu have after listing their home for sale — and how to avoid them.


1. Listing Too High and Chasing the Market Down

Honolulu homeowners often assume their property will “test the market” at a high price, only to end up sitting on the market for months. Buyers start wondering, “What’s wrong with it?” — and the price reductions begin.

Tip: The first 14-21 days on the market are the most critical. Start with a well-supported price based on local data and active competition, not wishful thinking.


2. Ignoring the Home Prep and Staging Process

Even in paradise, presentation matters. Cluttered rooms, dark lighting, or deferred maintenance can make buyers walk away before they even picture themselves living there.

Tip: Stage your home like it’s a resort suite — clean, bright, and emotionally inviting. Small touches like neutral décor and fresh tropical plants can make a big difference in Honolulu’s competitive market.


3. Choosing the Wrong Agent or “Discount” Brokerage

Many sellers choose an agent based solely on the lowest commission rate — and end up paying far more in lost value. Inexperienced or inattentive agents can miss key details, overprice the home, or fail to market effectively.

Tip: Hire a local expert with a proven track record in your neighborhood, not just the cheapest option. You need someone who can negotiate aggressively and guide you through every step.


4. Neglecting Professional Photography and Video

Photo by Kenta Sato.

Most Honolulu buyers start their search online, and if your photos don’t capture the island lifestyle — ocean breezes, mountain views, open-air living — they’ll scroll right past.

Tip: Invest in professional photography, video walkthroughs, and aerial drone shots. It’s often the difference between a casual browser and a booked showing.


5. Failing to Disclose or Prepare for Inspections

Homeowners sometimes hope small issues will go unnoticed — but they always come up in inspection. Hidden roof leaks, outdated electrical panels, or unpermitted work can derail escrow.

Tip: Get ahead of problems with a pre-listing inspection and an accurate Sellers Disclosure Statement to address concerns early. Buyers appreciate transparency, and you’ll avoid last-minute renegotiations and sales that fall out of escrow.


6. Not Understanding Market Timing and Buyer Demand

Honolulu’s market shifts quickly; seasonal tourism, interest rate changes, and military relocation cycles all affect buyer demand. Listing during a lull or ignoring local trends can limit your exposure.

Tip: Work with a Realtor who tracks micro-market data by neighborhood, price band, and buyer type — so your timing and strategy are aligned with real demand.


7. Not Calling Jon S. Mann Sooner

Many sellers realize after the fact that they could have had a smoother, faster, and more profitable sale — if they’d just partnered with the right agent from the start.

Tip: Before you list, talk to me, Jon S. Mann, Broker-in-Charge with Hawai‘i Life Real Estate Brokers.

With over 20 years of experience selling O‘ahu homes, I combine data-driven pricing, island-specific marketing, and expert negotiation to help homeowners sell confidently — not regretfully.

Final Thoughts

Selling a home in Honolulu isn’t just about finding a buyer — it’s about maximizing your outcome and protecting your peace of mind. Avoid these common regrets by preparing early, marketing smart, and working with a trusted local professional who knows how to deliver results. I look forward to hearing from you if I can be of assistance.

About the Author

Jon Mann

Jon Mann is a REALTOR Broker, Broker-In-Charge with Hawai'i Life. With a passion for Hawai‘i real estate that spans over two decades, I bring a wealth of expertise and a track record of success to my position as Broker-in-Charge of Hawaii Life's East O‘ahu office. As a seasoned real estate professional since 2003, I have dedicated my career to helping individuals achieve their Hawai‘i real estate goals and aspirations. You can email me at jon.mann@hawaiilife.com or via phone at (808) 728-1230.

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