If you’re planning to bring a vacation rental to market in January, December is the perfect month to get everything in place. That includes signing the listing agreement, scheduling photography and videos, and getting the property ready.
Weather in December can be hit or miss — it’s our version of winter — so some days will be rainy and others will be ideal. Building extra time into the schedule helps the photographer catch those clear days. We also work around two holidays, so the earlier you’re ready in December, the smoother the process.
Doing this prep work now lets you hit the ground running in January, which is the strongest buying window of the year for second-home and vacation-rental buyers.
If you missed the December window, it’s not a problem because February is when the real momentum kicks in. By then, people are settled into the new year, travel picks up with more serious buyers, and the market has completely shaken off the holiday slowdown. The activity that starts in January builds into February and stays strong through spring.
So if December came and went, you’re still right on track. Use the time now to prep properly so you’re ready to launch into that February–March wave instead of trying to catch up to it.
In my next video, I’m going to talk about how we actually show vacation rentals when they’re booked solid, because it’s a common concern and we’ve got a system that works. Make sure you’re subscribed so you don’t miss that one.
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Aloha!
Lynda Gill RS Lic. 63088
Hawai’I Life Real Estate Brokers 808.346.0056
LyndaGill@HawaiiLife.com
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