Most of the time I write my listing descriptions to focus on key facts like the size of the home and parcel. Only rarely do I truly wax poetic. The first time I did it was for a vacant lot with a very special history and feeling. I started the listing description for that 13-acre lot with a John Muir quotation.
The 2,000 characters allotted to description in our MLS are barely enough to minimally provide location, numbers of beds and baths, features and finishes for a property like the one I just listed on the oceanfront near Hawi. Same with the 30 photos. And the real story here is as much the setting and what it evokes as the make of the dishwasher. Or the elevator. Whatʻs a listing agent to do?
Well first, we shot an atmospheric video you can watch here.
If you want to study the floor plan and walk through the rooms yourself, there is a Matterport tour here.
And here is what I ended up writing as the listing description….
Oceanfront property is one thing. Exceptional oceanfront living is another. This North Hawaiʻi estate spans 20+ acres with a half-mile of dramatic coastline to the west and a gulch with a small stony beach on the east.
Built in 2005 and almost completely renovated since 2018, the nearly 10,000 sq ft home balances privacy, warmth, and generous spaces for family, guests, and entertaining. The second floor houses the kitchen, main living areas, and one guest bedroom, accessible via a grand spiral staircase or commercial elevator from the garage.
The ground floor includes the primary suite, three guest bedrooms, a secondary living room, and a lanai. The primary bedroom features a seating area, oversized walk-in closet with custom cabinetry, and an ocean-view bath. Its private lanai has seating, punee (daybeds), an outdoor shower, and a hot tub for starry nights. Furnishings and art were carefully selected to enhance the sense of place, most available for sale.
From here, you can watch sunrises, sunsets, moonrises, moonsets, and frequent rainbows, enjoy over 180 degrees of ocean view with Maui rising across the channel, and see the Kohala mountains and historic valleys sheltering the land behind. Whales breach in season, cruise ships pass in the distance, and ʻiwa and koa‘e kea soar overhead. Nearby pastures host grazing cows and horses, while rural North Kohala’s restaurants, boutiques, services, and farm-to-table agriculture are just miles away.
Learn more at MLS 727723.
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