For Sellers...

We list Property. Properly.

Smart marketing

means that we promote your listing in ways that are responsive to changing markets and homebuyer trends for maximum results.

"Wasabi has built brands and marketing for Hawaii's most successful brokerages, now we'll put that hot Wasabi into marketing your property." — Winston Welborn, President Wasabi Design

Solid representation

ensures that Hawaii Life looks after your interests without compromise.

"Hawaii Life looks after your interests without compromise. Our approach to agency has been very well received by sellers." — Matt Beall, Principal Broker

"Hawaii Life's web savvy exposure is unprecedented in the islands and was instrumental in selling my home." — L.T.
Tuned Into Buyers...Hawaii Life marketing directly addresses these key exposure points. Q: Where did buyers first learn about the home they purchased? 38% Real Estate Agents; 37% Internet; 11% Yard Signs; 4% Home Builders; 6% Friends and Relatives; 2% Books, Magazine, Newspaper; 2% Seller Direct

*In Hawai‘i, our research has shown that buyers have less opportunity to find homes from yard signs and/or Home Builders directly. Source: National Association of Realtors Profile of Home Buyers and Sellers, 2010

Traditional real estate marketing focuses only on print materials, yard signs, and direct mail. The real estate industry is moving more towards the internet every day. As a result, sellers and their Realtors need to recognize how critical it is to market their properties online in a way that brings proven results (this is especially true in Hawaii).

Our Agency Commitment: We Represent You

You're our client, and we take that very seriously. We actively avoid representing both buyer and seller in the same transaction. We're committed to our fiduciary responsibilities of loyalty and obedience to you, so we avoid what's called a "Dual Agency" transaction in which we "represent" both parties.

We learned from experience that people don't want a "neutral" party handling their real estate transaction, they want a full-service real estate broker working to advance their best interests. Our customers and clients, whether buying or selling, have responded extremely well to our commitment.

Hawaii Life Advantages
Lead Management Systems

Because of our success in marketing, we receive an enormously high volume of inquiries from prospective buyers. We've developed proprietary software to track each prospective buyer, from their initial inquiry all the way to their eventual purchase.

Our software allows us to track what prospective purchasers are looking at online. Imagine knowing exactly how many people have seen your listing, and where they're from. This information allows us to customize our marketing to target specific buyers that have already indicated their interests to us.