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Lunch with the Pros

Posted by Kamalani Duerksen, RS on March 15th, 2010 | Tags: , ,

Earlier this week I had the supreme pleasure of going to lunch and conversing with some of the top Real Estate agents in the business today!

They’re so busy it was amazing we could all find time to get together at the well-known Kona Brewing Company, in the heart of Kailua-Kona. Their delicious strawberry spinach salad was a hit. Read entire post →

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Senate Bill SB2602, HD1 (PDF), has passed through final committee review in the Hawaii State legislature and will go to Governor Lingle for her signature. In a previous conversation between Governor Lingle and the Hawaii Association of REALTORS (HAR), Governor Lingle indicated that she would support the bill. This is a proactive bill supported and lobbied for by HAR Government Affairs Committee with the support of the Hawaii Real Estate Commission. Read entire post →

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The President Makes a Move

Posted by Hawaii Life on February 24th, 2010 | Tags: , , , ,

The Hawaii Association of Realtors’ President, Tracy Stice, has joined Hawaii Life Real Estate Services as the Broker-In-Charge of Hawaii Life’s new Maui branch office, located in the former corporate headquarters of Maui Land & Pineapple in Kahului.

Tracy Stice, R Hawaii Association of Realtors President 2010 and Broker-In-Charge of Hawaii Life Real Estate Services on Maui

Hawaii Life’s commitment to education and technology appealed to Mr. Stice. In his recent interview as HAR President, he told the Hawaii Realtor Journal:

“The market is permanently changed. Sitting in offices and waiting for people to walk through the door is obsolete. You need more internet contacts and you have to constantly educate yourself to acquire new skills. Those who don’t adapt to new technologies won’t make it.”

Mr. Stice has been a licensed Realtor on Maui for more than 30 years, and his reputation as a professional and community volunteer is well known throughout Hawaii. He has served as the President of the Realtors Association of Maui, and has chaired the Hawaii Association of Realtors Political Action Committee and the Legislative Committee. In 2004, he was named Realtor Broker of the Year by the Realtors Association of Maui. Read entire post →

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Dual Agency

Source = The Notorious R.O.B., read their article on Dual Agency by clicking on the image above.

Avoiding Dual Agency

For those of you who have worked with Hawaii Life Real Estate Services before, you are probably aware of our stance on dual agency. If not, here is what we have to say on the matter (taken from our Sellers Services page):

“You’re our client, and we take that very seriously. We actively avoid representing both buyer and seller in the same transaction. We’re committed to our fiduciary responsibilities of loyalty and obedience to you, so we avoid what’s called a “Dual Agency” transaction in which we “represent” both parties. Read entire post →

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A Big Mahalo To Hawaii Life

Posted by Lucy Clark, RB on February 21st, 2010 | Tags: ,

North Shore Kauai Rainbow, 2004.

Have you ever had the opportunity to work with a group of people who are frontrunners in your chosen industry?

Who have the honesty and integrity to consider their agents as their clients? Brokers who go out of their way to assist agents with extensive marketing, computer support and just down to earth honest sincere efforts to make their businesses grow exponentially?

I am one of the fortunate ones to work for a company that does all this and more. Matt Beall, R(PB) – our leader – honestly enjoys seeing Hawaii Life agents succeed. Matt can see what needs to be done and employs the proper people. Read entire post →

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Maui Lifestyle

Posted by Kevin Spaise, RS on February 9th, 2010 | Tags: , ,

Chasing Tails: Robert and Ellen capture another incredible Maui moment

Hawaii Life Real Estate Services doesn’t have many agents who are less than a hundred percent committed. Our agents are tuned in to their areas, and you can sense the depth of that local knowledge between the lines of our blogs, and on our website.

It is the Hawaii lifestyle that has drawn us, each of us, to the islands. Intimately knowing and professionally representing some of the world’s most incredible real estate is our preferred pathway to that lifestyle, and the best agents I know don’t just sell it, they live it.

Jeremy Stice showed up to a company meeting a few weeks back with a standup paddleboard latched to the top of his SUV. Tobi Fisher, our Director of Sales, is a paddler and canoe club member, and there aren’t many back roads of Maui, The Big Island, or Molokai that she and her family haven’t seen in their outdoor treks. Our Broker in Charge, Tracy Stice, is a veteran surfer and relaxes by tending a fish farm in his spare outdoor time.

Everyone’s Maui is a little different. During the past few weeks, I’ve been on a standup paddleboard, snorkeled, body surfed, hung at the beach with friends for a day, took a 20-mile bike ride along the shoreline, watched whales breach, and played in a Maui Adult Baseball league game. And that’s not a particularly unusual recreational itinerary – a lot of my friends find a lot more time to be active. Read entire post →

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Should Realtors Get “Awards”?

Posted by Matt Beall, PB on February 5th, 2010 | Tags: ,

Super Mega Ultra REALTOR

Realtors are an extremely narcissistic group of people. They love to give themselves awards:

“Million Dollar Producer”

“President’s Circle”

“Grand Centurion”

“Top Producer”

The list goes on… but let me ask this: Does anybody care? Do our customers and clients care about awards that we give to ourselves, or are they more concerned with our standard of service? Does that average consumer have any idea what the innumerable acronyms that follow a Realtors’ name even mean?  Here are some, you tell me: AHWD? RFS? RSPS? TRC?

Don’t get me wrong, we extremely value the commitment and hard work that’s required to succeed in this industry and we’re absolutely committed to education:

Hawaii Life is an extremely well-educated group of brokers and agents. We have very high percentage of licensed real estate brokers (as opposed to licensed salespeople). We have an exceptionally high number of Realtor designations:  Graduates of the Realtors’ Institute, Certified Residential Specialists, Accredited Buyer Representatives, and so many more.

Part of the reason we have so many brokers with professional designations is because we pay for our Realtors to be educated. This year alone, we’ve been responsible for converting 5 new salespeople to become licensed real estate brokers!  I don’t know of any other company in the State that offers this service for their brokers and agents. We do it because we take our commitment to our clients and customers very seriously.

There’s a very serious danger to “Awards”. It’s one thing to acknowledge each other for our hard work and commitment… it’s an entirely different thing if a Realtors’ focus is distracted from the clients best interest because of some “Award” status. It can happen quickly when Realtors are awarded for the number of houses sold in a certain time period, or sales volume, etc.

Our clients are PEOPLE.  Just like our brokers and agents. They’re not UNITS, or VOLUME.

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Another Hawaii Life Core Value

Another Hawaii Life Core Value

1. Lucky We Live Hawaii

Let’s face it…. this is really Number One, and it always will be. At the end of the day (or year), we’re extremely grateful for the incredible quality of life that Hawaii provides.

2.  Buyer and Sellers “Get It”

We knew the real estate industry was changing, and that real estate marketing had to change as well… The brand promises of the past aren’t delivering. Fortunately, our clients and customers agree with us. In 2009, over 250 people trusted us with their real estate business. Thousands of people have Hawaii Life accounts, and thousands of people visit www.hawaiilife.com everyday.  We closed our first calendar year with over $50 million in real estate sales, a feat that would have been impressive in the hottest of markets for a brand-new company.

3.  Our Agency Policy Works

Our commitment to agency has yielded powerful results.  Over 150 sellers have trusted us to list their Hawaii properties for sale, and in 2009, Hawaii Life sellers netted (a median of) 93% of their List Price, while Buyers who hire Hawaii Life as their Exclusive Agent enjoy a significantly higher margin, and immediate access to the market’s new inventory (and often, even a ‘heads-up’ of what’s coming).

4.  The Back Of The House

We went through two website launches this year… with multiple revisions, innovations and new features that have won us awards, and garnered the attention of some of the real estate industry’s thought-leaders. We couldn’t have done it without the hard work and commitment of our ‘chefs’ in the kitchen:  Yacine Merzouk, our lead programmer; Justin Britt, our Head Web Head; Winston Welborn, our Creative Director; and Brad Haeger, our Marketing Researcher.

5. Hawaii Life Puako

Our Big Island team has taken Hawaii Life’s business model and injected it with “Solid Representation” rocket-fuel. We can’t say enough about how proud we are of Katie Minkus, BIC and her team of superstars. They are Hawaii Life’s top selling and top listing agents, and they’ve accomplished incredible success all since closing their first transaction in April of 2009.  Incredible.

6.  Hanalei North Shore Properties

In the fall of 2009, Hawaii Life was honored to be chosen by Roberta Haas and her team of Realtors from Hanalei North Shore Properties to organize a merger that immediately made Hawaii Life on Kauai’s top listing brokerages. The power and influence of having Roberta Haas and her team working with Hawaii Life is incredible, and only just begun.

7.  Unified, Statewide

Also in the fall, Hawaii Life officially became a Statewide brokerage, with Realtors in every County in Hawaii.  With Tobi Fisher as the Director of Sales on Maui, and David Buck as our Broker for the island of Oahu… Hawaii Life is poised to express our business model in the largest markets in the State. We held our first Annual Brokers’ Summit at the Outrigger Canoe Club in Waikiki… where we discussed and created Hawaii Life’s Core Values.

8.  More Brokers (than Salespeople)

Earning a Hawaii Real Estate Broker’s license is no easy feat. It requires a minimum of 3 years of full time real estate experience as a salesperson, and rigorous licensing course and State exam. At Hawaii Life, we have a unique policy where we pay for our agents education towards Realtor designations, including their courses and exam to become a licensed Real Estate Broker in the State of Hawaii. We believe that brokers make better agents, plain and simple. While we grew to 43 Realtors in 2009, we’re honored to announce that 4 of our agents have earned their Brokers license under our guidance:  Lucy Clark, RB; Kelly Condon, RB, David Buck, RB, and Miriam Perlmutter, RB.  As a result of their hard work… Hawaii Life now has a higher Broker to Agent ratio than any comparable firm in Hawaii (17 Brokers & 26 Salespeople).

9.  Bank-Owned Inventory, Hawaii REO Listings

As a company, we’re honored to have caught the attention of local and national asset managers who recognize the power and scope of our marketing, and have hired us to sell their bank-owned real estate. We’re not particularly thrilled about rampant foreclosures in Hawaii, but we do recognize that REO listings are often well-priced, and represent excellent opportunities for buyers who are entering the market, and who are prepared and qualified to give these homes and neighborhoods the love and care that they deserve.

10.  Luxury Hawaii Real Estate Listings

We’ve moved into the Luxury Listing market. And we’re thrilled about it. Hidden Place, Anini Vista, 180 degrees, Pueo Place are some examples… and there are more to come. Roberta Haas and her team have just listed a home in Ha’ena on Kauai for $8.7m, and Bobby Galchutt and I have to two homes on Kalihiwai Road on Kauai’s north shore starting at $6.9m.

So…. here’s to 2009!


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Limahuli Valley on Kauai's North Shore

Limahuli Valley on Kauai's North Shore

Roberta Haas is the original name in real estate on Kauai’s north shore. “Specializing in Rare Tropical Hideaways on the North Shore of Kauai” wasn’t just a slogan at her company (Hanalei North Shore Properties). For Roberta, specializing in rare tropical hideaways is a way of life…  a way of life that she’s shared with hundreds of families, local businesses, and celebrities for over three decades on Kauai.

Roberta and her husband Gordon adopted Kauai into their lives in 1969, when they acquired land in the remote jungle of Limahuli Valley on the far end Kauai’s North Shore. In 1972, after selling their successful career-counseling business in San Francisco, they began construction of their dream home. Today, at that same home in Haena, they enjoy the pristine natural environment that originally called them to Kauai.

Roberta Haas at Kauai Realty in Hanalei, circa 1977

Roberta Haas at Kauai Realty in Hanalei, circa 1977

In 1977, Roberta became the second Realtor on Kauai’s north shore. Her one-room office in Hanalei’s modest downtown later gave way to Hanalei North Shore Properties, which Roberta founded with her partner Mimsy Bouret. As the Principal Broker of Hanalei North Shore Properties, Roberta pioneered real estate on Kauai’s north shore for the next 33 years, growing her company to become one of the top-selling real estate brokerages in Kauai’s history.

In 2001, Roberta’s daughter Courtney Haas Welborn joined family business and soon became Broker-In-Charge. With their intimate knowledge of the north shore, Courtney and Roberta are now a mother-daughter team selling the finest properties on Kauai.

In August of 2009, Roberta’s knack for unique business models led her to blend tradition with technology, and she merged her company with Hawaii Life Real Estate Services in 2009. As a result, Hawaii Life is now 3rd on Kauai in listing volume out of 86 offices… and is a leader in real estate sales island-wide. Roberta and Courtney are Hawaii Life’s top listing agents.

hl_bizcard_roberta-2Hawaii Life is honored to have Roberta Haas, R, on our team. Pacific Business News recognized her as one of Hawaii’s Top Female Business Owners.  Unique Homes magazine calls her “One of Hawaii’s Megabrokers”. To her friends, colleagues, and clients… she’s just Roberta, and she specializes in rare, tropical hideaways on Kauai’s north shore.

Roberta can be reached at 808-652-9777.

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Hawaii Life is announcing its recent partnership with Pattie Freeman and Hawaii Vacation Rentals at Puako Beach on the Big Island’s Kohala Coast. Pattie Freeman (aka “Puako Pattie”) has been in vacation rental management for decades on the Big Island, and manages some of the island’s finest vacation rental inventory.  She has built a client-base over the years who have become extended ohana. Judging just by the sheer number of visitors stopping by the office in Puako to ‘talk-story’ with Puako Pattie (not to mention the lavish gifts), it’s obvious that her clients and homeowners absolutely adore her. Read entire post →

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