Getting ready to list your Hawaii property? Here are five listing basics to ensure you get the highest price and best terms possible in today’s market:
1. Think Hotel
Sellers, take the opportunity to get a jump on moving out. Removing personal items makes it easier to keep the home clean. And the home should be thoroughly clean – hotel clean.
If your home hasn’t been professionally decorated, consult with a professional to arrange and remove furniture and decorative items in a way that is consistent with what catches buyers’ attention today. Find inspiration for furniture arrangements, accents, and colors room-by-room at Houzz.com.
2. Professional Photography
No exceptions. Also include aerial shots and video presentation. Feature the property’s unique location with shots of views from would-be-residents’ everyday vantage points (e.g. shot of morning views with coffee mugs or orange juice glasses in the foreground, sunset shots with wine bottle/glasses in the foreground, etc).
3. Massive Exposure
42% of buyers start their search on the Internet. Your reach should include social, search, and brochure media including:
- Facebook and Twitter (to name a few…)
4. Broker-Led Showings & Open Houses
Lights on, candles out, open cross ventilation. Show care and enthusiasm. Learn as much as possible about prospective buyers before a showing and people-read throughout the showing – and do everything possible to cater the tour to prospects’ unique interests and needs.
5. Emphasize & Articulate Value
Know to-the-moment statistics of community comp sales and current listings. Be able to discuss the local impact of price per sq.ft., view planes, location, weather patterns, floor plans and positives/negatives relative to the subject property.
Selling Hawaii Real Estate Should Be Fun!
Partner with a real estate professional who gets excited, maybe even a little bit obsessed, about listing and marketing your property properly.